Home » Environmentalism » Johnny Horizon

Johnny Horizon

Johnny Horizon was a mascot used by the Bureau of Land Management in the United States in the 1970s primarily for its anti- litter campaign.

First used in 1968, [1] and resembling a cigaretteless Marlboro Man , Johnny Horizon reached his greatest degree in the United States Bicentennial celebration, with the Johnny Horizon ’76 Program . September 15, 1974 to October 15, 1974 was proclaimed Johnny Horizon ’76 Clean Up America Month, 1974 by President Gerald R. Ford . [2]

Like the better Known Smokey Bear and Woodsy Owl characters of the United States Forest Service , use of the mascot Johnny Horizon Was protected under Federal law (18 USC 714) Beginning in 1970 up to His protection Was Repealed in 1982. The character is no longer used by the Bureau. A licensed Johnny Horizon Environmental Test Kit was produced by Parker Brothers in 1971 with four air pollution tests and six water pollution tests for young environmental scientists. [3]


  1. Jump up^ Citizen Tool Box-Public Land History
  2. Jump up^ Gerald R. Ford: Proclamation 4315 – Johnny Horizon ’76 Clean Up America Month, 1974
  3. Jump up^ http://www.hasbro.com/common/instruct/JohnnyHorizonEnvironmentaltests.PDF

Leave a comment

Your email address will not be published. Required fields are marked *