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Ecopreneurship is a term coined to represent the processes of entrepreneurship being applied to businesses that solve environmental problems or operate sustainably. The term was widely used in the 1990s, and it is also referred to as “environmental entrepreneurship.” In the book Merging Economic and Environmental Concerns Through Ecopreneurship , written by Gwyn Schuyler in 1998, ecopreneurs are defined as follows:

” Ecopreneurs are entrepreneurs whose business efforts are not only driven by profit, but also by a concern for the environment.” Ecopreneurship, also known as “environmental entrepreneurship” and “eco-capitalism,” is becoming more widespread as a new market-based approach to identifying opportunities. improving environmental quality and capitalizing on them in the private sector for profit. ” [1]

Although ecopreneurship initiatives, they tend to follow the same lines of thinking, cradle to cradle product design, triple bottom line accounting, and so on.

Systems thinking

Systems Thinking is a core principle to any business concerned with sustainability and the environment. It is an approach to the problem of social and economic issues that is relevant to its environment, whether it is social, economic or natural. [2] This is in contrast to a linear thinking model, which would isolate a problem and study only its directly related processes to find solutions. It consists of the concept that in order to understand vertical problems, you must understand and evaluate the horizontal environment as a whole (the entire system and its interrelated functions). As it is best illustrated in the book Entrepreneurship and Sustainability by Andrea Larsen,

“Systems thinking applied to new ventures in the face of complex living and non-living interlocking living and non-living systems, as well as to non-living systems. We believe that these boundaries exist primarily in our minds or as legal constructs. [3]

Product design

A lot of companies using ecopreneurship principles and sustainable product design. Product design incorporating sustainability can happen at any stage of the business, including material extraction, logistics, manufacturing process, disposal, etc. Sustainable product design can be achieved using innovative technology (or Eco-innovation ), cradle to cradle design, bio-mimicry, etc. In a description by the government of Canada’s department on Innovation, Science and Economic Development, Sustainable Product Design is More Explained

“Product design offers the opportunity to incorporate green and socially responsible attributes.” Referred to as Design for Sustainability (D4S), it is a process that addresses environmental and social considerations in the earliest stages of the product development process to minimize negative environmental and social impacts throughout the product cycle and to comply with the principles of economic, social and ecological sustainability.

Sustainable product design can encompass the selection of materials, the use of resources, production requirements and planning for the final disposition (recycling, reuse, remanufacturing, or disposal) of a product. It takes into account the socio-economic circumstance of the company and the opportunity for the social problems associated with poverty, safety, inequity, health and the working environment. It is not a stand-alone methodology but one that can be integrated with a company’s existing product design, and that it can be integrated with traditional and cost-effective products . ” [4]

Some examples of ways to implement sustainable product design include:

  • streamline design – use of materials, find sustainable material substitutes
  • provides materials sustainability – choose resources which is not harmful to the environment and uses the most Eco-friendly extraction methods
  • reduce materials – reducing material weight
  • optimize production – use production techniques with as little as possible
  • improve distribution – use less or reusable packaging, transport and
  • cut impact – reduce energy consumption, use energy sources like solar panels or wind power.
  • prolong life – improve durability and reliability of product
  • manage waste – implement recycling or reuse programs, up-cycle product

Innovative Technology

Many companies practicing ecopreneurship attempt to solve environmental issues by developing new technology or innovating already existing technologies. Reviews The most Widespread examples of this are the establishment of solar panels and hybrid cars in order to Decrease fossil fuels dependency is. Countless other examples from anaerobic digestion food waste systems to portable air purifiers exist. The competitive advantage or core competency for ecopreneurship companies is oftentimes related to a technology they have developed. Examples of companies using innovative technology are below.

Cradle to Cradle Design

Cradle-to-cradle design is a popular approach to product design that is designed to eliminate waste by designing products that can be continuously recirculated through our economy. This is a contrast to a “cradle to serious” design, which is typically used for the purpose of recycling. [5]Cradle to Cradle is a process that is designed to be used by other organizations. Cradle to Cradle is a non-toxic, non-toxic product that can be used in the production of organic products. Another important component of cradle to cradle design is the ability to easily take apart for better reuse and sustainability. Was this idea popularized by the 2002 book Cradle to Cradle: Remaking the Way We Make Thingswritten by William McDonough and Michael Braungart .


Bio-mimicry (or Biomimetics ) is a term created by American biophysicist Otto Schmitt that refers to recreating the solutions for problems found in nature. A definition provided by the Institute for Biomimicry (a non-profit organization) is as follows:

“Biomimicry is an approach to innovation that seeks sustainable solutions to human challenges by emulating nature’s time tested patterns and strategies.”

Some examples include studying the building of sand in the air and the building of the sea. Other examples Janine Benyus Ted Talk on biomimicry .

Triple bottom line accounting

Triple bottom line Accounting is an accounting method that combines traditional accounting methods of measuring profitability with social and environmental benefits. The phrase was created by John Elkington in 1994 at his company SustainAbility . Some criticisms have sprung up over what methods are used to measure environmental and social impacts.

Legal forms

Ecopreneurs may decide to develop their business under the name of a proprietorship or an LLC or they may want some newer forms discussed below. These business forms are popular among the social conscious community for their emphasis on social benefit.

  • Low-profit limited liability company (L3C) is a LLC that has a primary goal of increasing social welfare as a non-profit organization. This form of business is not available in every state of the USA as of 2013.
  • The purpose of the corporation is for the benefit of the corporation. Its emphasis on mission-driven allows a different accountability to stakeholders. This form of business is not available in every state of the USA as of 2013. More information can be found on the official website benefitcorp.net [1]

Business examples

  • Patagonia
  • Clif Bars
  • PaveGen
  • You’re here
  • TerraCycle
  • Solatube paneling
  • Velux
  • EcoTools
  • Acme Kleenearth
  • SafeChoice cleaning supplies
  • Biokleen
  • Greenington furniture
  • Seventh Generation
  • Axion
  • LunchBots
  • Prometheus Energy
  • Southwest Windpower
  • Teko socks
  • CoalTek
  • GreenFuel Technologies
  • Nanosolar
  • Energy Innovations
  • GridPoint
  • Nest
  • SolarCity
  • Aquion Energy
  • Vestas

See also

  • Ecoprenuership


  1. Jump up^ Schuyler, Gwen (1998). Merging Economic and Environmental Concerns Through Ecopreneurship .
  2. Jump up^ Aronson, Dan. “Intro to Systems Thinking” .
  3. Jump up^ Larson, Andrea (2000). Business Strategy and the Environment . pp. 304-317.
  4. Jump up^ “Product Design, Research and Development” . Innovation, Science and Economic Development Canada . Government of Canada.
  5. Jump up^ McDonough, William (2002). Cradle to Cradle: Remaking the Way We Make Things . New York: North Point Press. pp. 27-30.

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