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Ecological marketing products presumed safe for the environment. It integrates a wide range of activities, including product modification, changes in the production process, [sustainable packaging], as well as the modification of advertising. Yet defining green marketing is not a simple task where many meanings intersect and contradict each other; an example of this will be the existence of variable social, environmental and commercial definitions attached to this term. Other similar terms used are environmental marketing and green marketing.
Green, environmental and eco-marketing are new marketing approaches that not only refocus, adjust or improve existing marketing thinking and practice, but seek to challenge these approaches and to offer a substantially different perspective. In more detail, the green, the environment and eco-marketing are part of the group of approaches that seek to remedy the lack of correspondence between marketing as it is currently practiced and the ecological and social realities of the environment. wider marketing environment.Belz F., Peattie K. (2009): Marketing Sustainability: A Global Perspective. John Wiley & Sons (more…)