SMEs play an important role in the economical structure of many countries, if not the backbone of some. ECOMARK’s main objective is to apply the Green Marketing principle to Industrial Areas (IA) where several SMEs are settled, raising environmental awareness among the actors of the industrial sector, without negative impacts onto the entrepreneurial goals. Through concrete actions that consider environment and profit as equally important, the SMEs are stimulated either to settle in Eco Industrial parks (EIPs) or to convert to sustainability’ in an existing IA. Stimulating this sector is as important for society as is safeguarding the environment. ECOMARK acted to make these two entities meet. ECOMARK developed a GREEN MARKETING, specifically for Eco Industrial Parks (EIP) and generally for Industrial Areas (IA), with the aim of favouring the competitiveness of SMEs and the a more sustainable community development. The Green Marketing principle is based on sustainable (Green) products, processes and services, and is oriented towards the external communication. The main outputs are: guidelines for Green Marketing Plans (GMP), schemes for innovative services and demonstration of a reduced environmental impact induced by IAs on the local community.
Result to be capitalised: pattern for green marketing plan for industrial areas, clusters and districts. ECOMARK has been financed by the MED Programme.